Hubspot announced some exciting new native video functionality across its marketing, sales and service hub tools recently. The announcement got us very excited at About Inbound, so we spent some time to see what the new video features do and how they can be utilised. The three main new capabilities in Hubspots' new video arsenal are interactivity, tracking and the ability for sales and service to record and send videos to your customers using Hubspot native tools. We spent a few afternoons of reading, configuring and testing the new video marketing tools, and this is what we found.
I came across this term during the week when a colleague discussed a scenario a client was having. He had received thousands of spammy links to his site and he had no idea where they came from. It is such a nasty activity. I am always amazed that people bother to put in so much effort in negative activities. If they just did the reverse and used that time, energy and resources to focus on positive actions they would be in a far better position. The good news it that his is only impacting a tiny amount of websites. It is highly unlikely any small to medium business will be affected by this. However, someone in a highly competitive niche area may be affected. All things considered, it is probably good to know how to recognise if it is happening to your site and how to prevent it.