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Why is it so difficult to explain what you do?

[fa icon="calendar'] 24 March 2017 / by Vourneen Taylor posted in Positioning

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This week I have had several calls with clients and prospective clients. In preparation for those calls I generally do some online research. I take a look at their site, social media, blog etc. A lot of the time, I cannot tell what their business is actually about until I speak with them. Often this still dosn't help me. Why? As they still can't clearly explain what they offer and to whom. I'm not perfect, I find this difficult also. 

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