Video marketing will continue to be a top performer in 2020, helping to drive more engagement and brand recall than any other content format on social media. It is a key component of a holistic Inbound approach to your marketing. Video can help support not only awareness but also consideration and decision making campaigns as well. Quality of course plays a key factor here and you need to ensure that you are producing top notch video content in order to succeed.
Hubspot announced some exciting new native video functionality across its marketing, sales and service hub tools recently. The announcement got us very excited at About Inbound, so we spent some time to see what the new video features do and how they can be utilised. The three main new capabilities in Hubspots' new video arsenal are interactivity, tracking and the ability for sales and service to record and send videos to your customers using Hubspot native tools. We spent a few afternoons of reading, configuring and testing the new video marketing tools, and this is what we found.