Inbound Marketing

#INBOUND18 - Travel and preperation guide for international attendees

20 June 2018 | by Alex Mampieri

5 min

Disclaimer: Just to let you know, both I and About Inbound have no affiliation to the INBOUND event. This is an independent guide with helpful information based on our experiences  and is meant for those travelling to INBOUND this year. Particularly first timers that are travelling internationally.  If you have any feedback or comments, we'd love to hear them. For official information visit inbound.com

We're well into summer and many of our clients are starting to plan their trips to  Inbound 2018., the annual event that is held from the 4th until the 7th of September. This is the time of year that the questions about planning and preparation for Inbound crop up again. To make life as easy as possible for everyone, we decided to write down some of the most asked travel and preparation tips for the Inbound conference in 2018 for easy reference.

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We just don’t buy like we used to, or why we need Inbound

1 February 2018 | by Evelyn Wolf

4 min

 

We just don’t buy like we used to. Instead of reaching out to sales people or going into stores early on in our journey, we begin with research on Google, seeking out recommendations from our network on Facebook or LinkedIn and consuming content online. By the time we speak to sales, our mind is just about made up about the purchase. So why is it that we still market like it’s 2005 and treat our potential buyers as if they want to be sold at? Technology has facilitated the shift in buying for years. This has changed consumer attitudes in B2B and B2C which dictates us to change our marketing tactics. Increased regulations like GDPR and PECR also mean that as marketers we have to change our behavior.

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Prepare for the GDPR as a marketer: opt-ins and storing data

6 December 2017 | by Nikita Smits-Jørgensen

4 min


GDPR seems like and is a huge task to tackle. As inbound marketers, we can argue that it’s actually not all bad news as it reinforces that you should only market to people who are interested in hearing from you.

Of course, we can’t simplify it to just that statement but much of privacy law in Europe actually comes down to balancing your legitimate interest and the privacy rights and freedoms of your data subjects, or the people in your database. Funnily enough though, after following the basic rules set out in the regulation, you can come up with an answer to many cases by asking yourself ‘Does it feel right?’.

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Demystifying Account Based Marketing

21 November 2017 | by Vourneen Taylor

6 min

 

There is a big buzz around ABM or Account based marketing at the moment. Lots of clients are asking about best practices, how to implement or transition to ABM. I thought maybe there was something I was missing. Had I overlooked a transformative new marketing strategy? Then I got slightly paranoid and starting asking others about it, but they came back with what I already knew. Then I thought I would do some extra research. There was so much interest, there must be something to it, right?

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My 3 key learnings from Inbound 17

16 October 2017 | by Colum Lowry

6 min

To be honest, even as a HubSpot employee I did not know what to really expect as I boarded the plane to Boston on the last week in September. I knew this was an event that would have a lot of cool tech companies and celebrity speakers present but the scale of the event is something that I don't think I could of even prepared for.

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Questions to ask before writing a blog post for your business

10 October 2017 | by Vourneen Taylor

1 min


So you have a burning desire to write a brilliant blog post for your business, you hit the publish now button and then realise that you forgot to include a link or could have done a better job on the title. Sound familiar?

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Your ultimate guide to Inbound marketing training, blogs, books, tools & more

11 August 2017 | by Vourneen Taylor

5 min


One of the hardest parts of working in marketing is keeping your skills up to date. I have made this slightly easier for you by listing several recomended learning resources in this post. This is reflected in the latest State of Inbound Report where 19% said training was the company's top challenge. Most of us spend time implementing, planning and executing campaigns. Leaving little room to brush up or expand your skill set. However, this is a dangerous tactic if you want to grow your career and become a successful T Shaped marketer (see Buffer's or Moz's diagram below).

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Where to start with inbound marketing?

3 August 2017 | by Vourneen Taylor

8 min


Inbound is an increasingly popular approach that organisations are using to attract customers. For some on the outside looking in, it can be difficult to know where to start with Inbound marketing. Content offers, blogging, personas, social, email? The list goes on.  You might have seen companies being successful with Inbound but you often don't see the whole journey from the begining. Success doesn't magically happen with Inbound. You need substantial effort, the right tools, resources and process in place to really be sucessful.

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INFOGRAPHIC: How to build a conversion path in Hubspot - Step by Step 

14 January 2017 | by Vourneen Taylor

 

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