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How API failures could destroy your marketing automation success

[fa icon="calendar'] 6 February 2018 / by Alex Mampieri posted in Social Media

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Have you ever wondered what would happen if your API based marketing automation sucess would fall apart? or your marketing integrations would stop? Do you have any backup plan or supporting processes?

In this article we will explore what the implications can be and why you should make sure to monitor and plan for integration failures.

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We just don’t buy like we used to, or why we need Inbound

[fa icon="calendar'] 1 February 2018 / by Evelyn Wolf posted in Inbound Marketing Training, Inbound marketing

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We just don’t buy like we used to. Instead of reaching out to sales people or going into stores early on in our journey, we begin with research on Google, seeking out recommendations from our network on Facebook or LinkedIn and consuming content online. By the time we speak to sales, our mind is just about made up about the purchase. So why is it that we still market like it’s 2005 and treat our potential buyers as if they want to be sold at? Technology has facilitated the shift in buying for years. This has changed consumer attitudes in B2B and B2C which dictates us to change our marketing tactics. Increased regulations like GDPR and PECR also mean that as marketers we have to change our behavior.

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Setting up your Hubspot social monitoring stream to answer questions on Twitter

[fa icon="calendar'] 19 December 2017 / by Alex Mampieri posted in Hubspot tools, Social Media

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So you are pushing out content to your social media followers via Hubspot and have built up some decent content sources to re-tweet, Facebook send out on Linkedin etc. Now how do you drive your audience to engage with you and generate more leads? Remember that according to the inbound methodology your first priority should always be to drive value. Social monitoring plays a key part into understanding

your social audience and providing them with value. To help you get the most out of the Hubspot tools we will dive into Hubspot's social monitoring settings and give you some great Twitter workflow tips to use them effectively.

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Improve your company wide social strategy using vector alignment

[fa icon="calendar'] 15 December 2017 / by Vourneen Taylor posted in Social Media, Strategy

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You are possibly wondering what linear algebra has to do with social media. Let me explain. I listened to Dharmesh Shah introduce the concept of what he called “vector alignment” while attending the Inbound17 event. He came up with this idea based on a conversation he had previously with Elon Musk. This concept is very simple yet most organisations find it difficult to implement or worse overlook it completely as a priority.

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Prepare for the GDPR as a marketer: opt-ins and storing data

[fa icon="calendar'] 6 December 2017 / by Nikita Smits-Jørgensen posted in Email marketing, Inbound marketing, Strategy

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GDPR seems like and is a huge task to tackle. As inbound marketers, we can argue that it’s actually not all bad news as it reinforces that you should only market to people who are interested in hearing from you.

Of course, we can’t simplify it to just that statement but much of privacy law in Europe actually comes down to balancing your legitimate interest and the privacy rights and freedoms of your data subjects, or the people in your database. Funnily enough though, after following the basic rules set out in the regulation, you can come up with an answer to many cases by asking yourself ‘Does it feel right?’.

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How do I manage my social media publishing in Hubspot?

[fa icon="calendar'] 1 December 2017 / by Alex Mampieri posted in Inbound Marketing Training, Hubspot tools, Social Media

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Managing a business's social media content is a real challenge for most of us. In this article we'll be providing a good content publishing workflow to get you started using social media publishing in Hubspot. We'll look at how to set up an efficient social publishing workflow and execute it in a few easy steps with some inbound pro tips mixed in. This should get you up and running and pumping out decent content using social media publishing in Hubspot.

 

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Demystifying Account Based Marketing

[fa icon="calendar'] 21 November 2017 / by Vourneen Taylor posted in Inbound marketing

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There is a big buzz around ABM or Account based marketing at the moment. Lots of clients are asking about best practices, how to implement or transition to ABM. I thought maybe there was something I was missing. Had I overlooked a transformative new marketing strategy? Then I got slightly paranoid and starting asking others about it, but they came back with what I already knew. Then I thought I would do some extra research. There was so much interest, there must be something to it, right?

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My 3 key learnings from Inbound 17

[fa icon="calendar'] 16 October 2017 / by Colum Lowry posted in Inbound marketing, INBOUND Conference

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To be honest, even as a HubSpot employee I did not know what to really expect as I boarded the plane to Boston on the last week in September. I knew this was an event that would have a lot of cool tech companies and celebrity speakers present but the scale of the event is something that I don't think I could of even prepared for.

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Questions to ask before writing a blog post for your business

[fa icon="calendar'] 10 October 2017 / by Vourneen Taylor posted in Blogging, Inbound marketing

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So you have a burning desire to write a brilliant blog post for your business, you hit the publish now button and then realise that you forgot to include a link or could have done a better job on the title. Sound familiar?

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#INBOUND17 survival guide for international attendees

[fa icon="calendar'] 11 September 2017 / by Vourneen Taylor posted in INBOUND Conference

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[fa icon=book"] 5 minute read


The first time I attended Inbound, Hubspot sent me to help with some workshops and onsite trainings. The whole event went by in a flash. I was running from meeting to meeting catching up with colleagues and clients both day and night.

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