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Setting up your Hubspot social monitoring stream to answer questions on Twitter

[fa icon="calendar'] 19 December 2017 / by Alex Mampieri posted in Hubspot, Hubspot tools, social media workflow, social media

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So you are pushing out content to your social media followers via Hubspot and have built up some decent content sources to re-tweet, Facebook send out on Linkedin etc. Now how do you drive your audience to engage with you and generate more leads? Remember that according to the inbound methodology your first priority should always be to drive value. Social monitoring plays a key part into understanding

your social audience and providing them with value. To help you get the most out of the Hubspot tools we will dive into Hubspot's social monitoring settings and give you some great Twitter workflow tips to use them effectively.

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Improve your company wide social strategy using vector alignment

[fa icon="calendar'] 15 December 2017 / by Vourneen Taylor posted in customer journey, social media

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You are possibly wondering what linear algebra has to do with social media. Let me explain. I listened to Dharmesh Shah introduce the concept of what he called “vector alignment” while attending the Inbound17 event. He came up with this idea based on a conversation he had previously with Elon Musk. This concept is very simple yet most organisations find it difficult to implement or worse overlook it completely as a priority.

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Prepare for the GDPR as a marketer: opt-ins and storing data

[fa icon="calendar'] 6 December 2017 / by Nikita Smits-Jørgensen posted in Email marketing, Inbound marketing, GDPR

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GDPR seems like and is a huge task to tackle. As inbound marketers, we can argue that it’s actually not all bad news as it reinforces that you should only market to people who are interested in hearing from you.

Of course, we can’t simplify it to just that statement but much of privacy law in Europe actually comes down to balancing your legitimate interest and the privacy rights and freedoms of your data subjects, or the people in your database. Funnily enough though, after following the basic rules set out in the regulation, you can come up with an answer to many cases by asking yourself ‘Does it feel right?’.

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How do I manage my social media publishing in Hubspot?

[fa icon="calendar'] 1 December 2017 / by Alex Mampieri posted in Training, Social media publishing, Hubspot tools, social media workflow

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Managing a business's social media content is a real challenge for most of us. In this article we'll be providing a good content publishing workflow to get you started using social media publishing in Hubspot. We'll look at how to set up an efficient social publishing workflow and execute it in a few easy steps with some inbound pro tips mixed in. This should get you up and running and pumping out decent content using social media publishing in Hubspot.

 

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Demystifying Account Based Marketing

[fa icon="calendar'] 21 November 2017 / by Vourneen Taylor posted in Inbound marketing

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There is a big buzz around ABM or Account based marketing at the moment. Lots of clients are asking about best practices, how to implement or transition to ABM. I thought maybe there was something I was missing. Had I overlooked a transformative new marketing strategy? Then I got slightly paranoid and starting asking others about it, but they came back with what I already knew. Then I thought I would do some extra research. There was so much interest, there must be something to it, right?

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My 3 key learnings from Inbound 17

[fa icon="calendar'] 16 October 2017 / by Colum Lowry posted in Inbound marketing, INBOUND17

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To be honest, even as a HubSpot employee I did not know what to really expect as I boarded the plane to Boston on the last week in September. I knew this was an event that would have a lot of cool tech companies and celebrity speakers present but the scale of the event is something that I don't think I could of even prepared for.

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#INBOUND17 survival guide for international attendees

[fa icon="calendar'] 11 September 2017 / by Vourneen Taylor posted in INBOUND17

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The first time I attended Inbound, Hubspot sent me to help with some workshops and onsite trainings. The whole event went by in a flash. I was running from meeting to meeting catching up with colleagues and clients both day and night.

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Your ultimate guide to Inbound marketing training, blogs, books, tools & more

[fa icon="calendar'] 11 August 2017 / by Vourneen Taylor posted in Training, Inbound marketing

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One of the hardest parts of working in marketing is keeping your skills up to date. I have made this slightly easier for you by listing several recomended learning resources in this post. This is reflected in the latest State of Inbound Report where 19% said training was the company's top challenge. Most of us spend time implementing, planning and executing campaigns. Leaving little room to brush up or expand your skill set. However, this is a dangerous tactic if you want to grow your career and become a successful T Shaped marketer (see Buffer's or Moz's diagram below).

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Where to start with inbound marketing?

[fa icon="calendar'] 3 August 2017 / by Vourneen Taylor posted in Inbound Marketing Workshops, Inbound marketing

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Inbound is an increasingly popular approach that organisations are using to attract customers. For some on the outside looking in, it can be difficult to know where to start with Inbound marketing. Content offers, blogging, personas, social, email? The list goes on.  You might have seen companies being successful with Inbound but you often don't see the whole journey from the begining. Success doesn't magically happen with Inbound. You need substantial effort, the right tools, resources and process in place to really be sucessful.

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How to train your entire global team on Hubspot in 2 days

[fa icon="calendar'] 27 April 2017 / by Vourneen Taylor posted in Training

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I delivered a workshop in Sweden recently where the team were spread across multiple time zones, in different continents, operating in different languages and markets. The company had found themselves with a whole new marketing team due to exponential growth. The challenge was to get all the new hires trained up and the entire global team working cohesively and productively.

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