Growth Marketing Strategy

Recently, I conducted some research on the demo experience for one of my clients. They were looking for a "mystery shop" for their demo process from a marketing point of view. So I thought it would be interesting to do this with a number of other Saas organizations to see what the market is like and how the competition stacked up. I chose some well-known Saas brands including, Salesforce, PandaDoc & Hubspot.

The results were very surprising. In the end, none of them provided, in my opinion, a world-class customer experience, however, I got a lot ideas and insights from the process so I thought I would share my learnings with you here on the blog.

How do you build up your business brand and create more leads? How do you make sure your organisation can keep growing in a sustained way? These are big questions going through many a CMO and marketing managers' head. In the previous parts of this series, we addressed how to put in place methodologies, pick you're appropriate tool stack and ensure your growth marketing team acquires the skills needed to drive success through training. Now it's time to have a look on how to create and implement objectives and goals in a growth marketing plan so that you can work towards that success on a daily basis. We are going to explore how to create objectives and set goals to stimulate your organisations growth.