Recently, I conducted some research on the demo experience for one of my clients. They were looking for a "mystery shop" for their demo process from a marketing point of view. So I thought it would be interesting to do this with a number of other Saas organizations to see what the market is like and how the competition stacked up. I chose some well-known Saas brands including, Salesforce, PandaDoc & Hubspot.
The results were very surprising. In the end, none of them provided, in my opinion, a world-class customer experience, however, I got a lot ideas and insights from the process so I thought I would share my learnings with you here on the blog.