How do you educate your team to drive growth marketing success?
In the last post about Centralised vs Decentralised marketing stacks, I ended with a series of questions to ask yourself about which type of marketing stack might be best for you and if it is worth considering to make changes to your marketing growth stack. But regardless of what stack you choose, one of the most important things is that the people in your organisation are aware of why they use the processes and tools, what they are trying to achieve by their actions and how it will impact them.
You can have the right intention, the right goals, the right tools and even the right procedures, but if the people using them don't understand the context and reasons for doing what they do, most of your efforts will end up wasted. This often leads to frustrations, lack of productivity and/or a lot of hard work that ends up not driving any results. Educating your team through different forms of learning is your only way to address this. In the following paragraph, we will have a look at how identify your training needs and create appropriate workshops to address them.