About Inbound Blog

We just don’t buy like we used to, or why we need Inbound

[fa icon="calendar'] 1 February 2018 / by Evelyn Wolf posted in Inbound Marketing Training, Inbound marketing

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We just don’t buy like we used to. Instead of reaching out to sales people or going into stores early on in our journey, we begin with research on Google, seeking out recommendations from our network on Facebook or LinkedIn and consuming content online. By the time we speak to sales, our mind is just about made up about the purchase. So why is it that we still market like it’s 2005 and treat our potential buyers as if they want to be sold at? Technology has facilitated the shift in buying for years. This has changed consumer attitudes in B2B and B2C which dictates us to change our marketing tactics. Increased regulations like GDPR and PECR also mean that as marketers we have to change our behavior.

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How do I manage my social media publishing in Hubspot?

[fa icon="calendar'] 1 December 2017 / by Alex Mampieri posted in Inbound Marketing Training, Hubspot tools, Social Media

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Managing a business's social media content is a real challenge for most of us. In this article we'll be providing a good content publishing workflow to get you started using social media publishing in Hubspot. We'll look at how to set up an efficient social publishing workflow and execute it in a few easy steps with some inbound pro tips mixed in. This should get you up and running and pumping out decent content using social media publishing in Hubspot.

 

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Your ultimate guide to Inbound marketing training, blogs, books, tools & more

[fa icon="calendar'] 11 August 2017 / by Vourneen Taylor posted in Inbound Marketing Training, Inbound marketing

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One of the hardest parts of working in marketing is keeping your skills up to date. I have made this slightly easier for you by listing several recomended learning resources in this post. This is reflected in the latest State of Inbound Report where 19% said training was the company's top challenge. Most of us spend time implementing, planning and executing campaigns. Leaving little room to brush up or expand your skill set. However, this is a dangerous tactic if you want to grow your career and become a successful T Shaped marketer (see Buffer's or Moz's diagram below).

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Where to start with inbound marketing?

[fa icon="calendar'] 3 August 2017 / by Vourneen Taylor posted in Inbound Marketing Training, Inbound marketing

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Inbound is an increasingly popular approach that organisations are using to attract customers. For some on the outside looking in, it can be difficult to know where to start with Inbound marketing. Content offers, blogging, personas, social, email? The list goes on.  You might have seen companies being successful with Inbound but you often don't see the whole journey from the begining. Success doesn't magically happen with Inbound. You need substantial effort, the right tools, resources and process in place to really be sucessful.

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How to train your entire global team on Hubspot in 2 days

[fa icon="calendar'] 27 April 2017 / by Vourneen Taylor posted in Inbound Marketing Training

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I delivered a workshop in Sweden recently where the team were spread across multiple time zones, in different continents, operating in different languages and markets. The company had found themselves with a whole new marketing team due to exponential growth. The challenge was to get all the new hires trained up and the entire global team working cohesively and productively.

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PRACTICAL GUIDE TO CREATING A CUSTOMER JOURNEY MAP WORKSHOP | aboutinbound.com

[fa icon="calendar'] 16 February 2017 / by Vourneen Taylor posted in Inbound Marketing Training

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After I left hubspot in February 2017, I set up my business, my own business bank account, my logo, secured my first clients and delivered my first 2 day onsite within a very short space of time. It's funny, I had delivered dozens and dozens of onsite workshops in the last few years. I trained upto 160 people in my last year at hubspot alone. However, this workshop felt very different and special. It was my own business that I was representing this time.

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Why Workshops Work: Your guide to running an Inbound marketing workshop

[fa icon="calendar'] 8 August 2016 / by Vourneen Taylor posted in Inbound Marketing Training

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I these learnings are based on an Inbound Marketing training workshop in Dublin I ran for a group of 10 individuals from a multinational organisation in mid 2016. Only a few people in the room had any previous marketing knowledge. Most didn’t understand what Inbound Marketing was and how it could impact their day-to-day or their organisations goals. By the end of the day there was a clear transformation. They were excited by the possibilities, understood how to use Hubspot tools to build Inbound Marketing Campaigns and had clear next steps in place.  

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