Blog

Vourneen Taylor

Vourneen Taylor delivers Inbound Strategy Workshops and in-person Hubspot training for fast growing teams in international SaaS businesses. She has 15 years experience in marketing and has onboarded over 350 Hubspot customers. At last count, she has traveled to over 125 destinations in 27 countries and has lived in London, Prague, Amsterdam, and Melbourne, as well as, her home town of Dublin. Outside of work, she enjoys sampling craft beer, good coffee, and planning the next adventure.
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Recent Posts

How to get started with the Hubspot Service Hub?

25 September 2018 | by Vourneen Taylor

7 min

The Service Hub is Hubspot's new Customer Service Software that helps your organisation focus on creating a better customer experience. In today's world, customers have shorter attention spans and higher expectations. They want more control over the process and often opt for a of a self-service solution. Wanting to do things in their own way and in their own time. 

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Improve your company wide social strategy using vector alignment

15 December 2017 | by Vourneen Taylor

10 min



You are possibly wondering what linear algebra has to do with social media. Let me explain. I listened to Dharmesh Shah introduce the concept of what he called “vector alignment” while attending the Inbound17 event. He came up with this idea based on a conversation he had previously with Elon Musk. This concept is very simple yet most organisations find it difficult to implement or worse overlook it completely as a priority.

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Demystifying Account Based Marketing

21 November 2017 | by Vourneen Taylor

6 min

 

There is a big buzz around ABM or Account based marketing at the moment. Lots of clients are asking about best practices, how to implement or transition to ABM. I thought maybe there was something I was missing. Had I overlooked a transformative new marketing strategy? Then I got slightly paranoid and starting asking others about it, but they came back with what I already knew. Then I thought I would do some extra research. There was so much interest, there must be something to it, right?

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Questions to ask before writing a blog post for your business

10 October 2017 | by Vourneen Taylor

1 min


So you have a burning desire to write a brilliant blog post for your business, you hit the publish now button and then realise that you forgot to include a link or could have done a better job on the title. Sound familiar?

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#INBOUND17 survival guide for international attendees

11 September 2017 | by Vourneen Taylor

5 min


The first time I attended Inbound, Hubspot sent me to help with some workshops and onsite trainings. The whole event went by in a flash. I was running from meeting to meeting catching up with colleagues and clients both day and night.

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Your ultimate guide to Inbound marketing training, blogs, books, tools & more

11 August 2017 | by Vourneen Taylor

5 min


One of the hardest parts of working in marketing is keeping your skills up to date. I have made this slightly easier for you by listing several recomended learning resources in this post. This is reflected in the latest State of Inbound Report where 19% said training was the company's top challenge. Most of us spend time implementing, planning and executing campaigns. Leaving little room to brush up or expand your skill set. However, this is a dangerous tactic if you want to grow your career and become a successful T Shaped marketer (see Buffer's or Moz's diagram below).

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Where to start with inbound marketing?

3 August 2017 | by Vourneen Taylor

8 min


Inbound is an increasingly popular approach that organisations are using to attract customers. For some on the outside looking in, it can be difficult to know where to start with Inbound marketing. Content offers, blogging, personas, social, email? The list goes on.  You might have seen companies being successful with Inbound but you often don't see the whole journey from the begining. Success doesn't magically happen with Inbound. You need substantial effort, the right tools, resources and process in place to really be sucessful.

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How to train your entire global team on Hubspot in 2 days

27 April 2017 | by Vourneen Taylor

6 min

 

I delivered a workshop in Sweden recently where the team were spread across multiple time zones, in different continents, operating in different languages and markets. The company had found themselves with a whole new marketing team due to exponential growth. The challenge was to get all the new hires trained up and the entire global team working cohesively and productively.

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Why is it so difficult to explain what you do?

24 March 2017 | by Vourneen Taylor

5 min

This week I have had several calls with clients and prospective clients. In preparation for those calls I generally do some online research. I take a look at their site, social media, blog etc. A lot of the time, I cannot tell what their business is actually about until I speak with them. Often this still dosn't help me. Why? As they still can't clearly explain what they offer and to whom. I'm not perfect, I find this difficult also. 

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PRACTICAL GUIDE TO CREATING A CUSTOMER JOURNEY MAP WORKSHOP | aboutinbound.com

16 February 2017 | by Vourneen Taylor

6 min

After I left hubspot in February 2017, I set up my business, my own business bank account, my logo, secured my first clients and delivered my first 2 day onsite within a very short space of time. It's funny, I had delivered dozens and dozens of onsite workshops in the last few years. I trained upto 160 people in my last year at hubspot alone. However, this workshop felt very different and special. It was my own business that I was representing this time.

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