---
title: All about inbound marketing, sales & customer success training workshops | Evelyn Wolf
description: "Inbound strategy specialist and campaign wizard.
She will turn your web presence into a magnet and always has wind in her sails."
---
[](https://www.aboutinbound.com/)
[](https://cta-redirect.hubspot.com/cta/redirect/299567/45c10401-2da3-4f98-8968-5b3666cfbd0a)
# Blog
## Evelyn Wolf
Inbound strategy specialist and campaign wizard. She will turn your web presence into a magnet and always has wind in her sails.
## Recent Posts
[Inbound Marketing Training](https://www.aboutinbound.com/blog/topic/inbound-marketing-training) | [Inbound marketing](https://www.aboutinbound.com/blog/topic/inbound-marketing)
## [We just don’t buy like we used to, or why we need Inbound](https://www.aboutinbound.com/blog/why-we-need-inbound)
1 February 2018 | by [Evelyn Wolf](https://www.aboutinbound.com/blog/author/evelyn-wolf)
[ ](https://www.aboutinbound.com/blog/why-we-need-inbound)
4 min
We just don’t buy like we used to. Instead of reaching out to sales people or going into stores early on in our journey, we begin with research on Google, seeking out recommendations from our network on Facebook or LinkedIn and consuming content online. By the time we speak to sales, our mind is just about made up about the purchase. So why is it that we still market like it’s 2005 and treat our potential buyers as if they want to be sold at? Technology has facilitated the shift in buying for years. This has changed consumer attitudes in B2B and B2C which dictates us to change our marketing tactics. Increased regulations like [GDPR](https://www.aboutinbound.com/blog/prepare-for-the-gdpr-as-a-marketer-opt-ins-and-storing-data) and PECR also mean that as marketers we have to change our behavior.
[Read More ](https://www.aboutinbound.com/blog/why-we-need-inbound)
[All posts](https://www.aboutinbound.com/blog/all)
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- [online meetings (4)](https://www.aboutinbound.com/blog/topic/online-meetings)
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- [Positioning (1)](https://www.aboutinbound.com/blog/topic/positioning)
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- [abm (1)](https://www.aboutinbound.com/blog/topic/abm)
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- [inbound19 (1)](https://www.aboutinbound.com/blog/topic/inbound19)
[see all](https://www.aboutinbound.com/blog/author/evelyn-wolf#)
### Recent Posts
#### About Me
I **provide inbound Marketing training and consulting for B2B companies** by delivering personalised experiences that have the power to transform in an impactful way.
I do this because I want to empower others to **reach their business goals** through education and knowledge sharing.
I help organisations to incorporate** inbound marketing methodologies** into existing marketing tactics, overall marketing strategy, business processes, and product usage.
I **deliver custom, goal-oriented inbound marketing plans for clients** across a wide variety of verticals. By utilising creative consulting methods, I enable each customer to reach their inbound marketing goals.
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