Blog

How to find and deal with unengaged contacts in Hubspot

8 January 2020 | by Alex Mampieri

9 min

Unengaged contacts have always been an issue for marketers. However, understanding what they are and dealing with them is becoming ever more important. In this blogpost, we are going to look at what unengaged contacts are; How unengaged contacts are defined in Hubspot; Why it is important to know about them and what you should do with them in Hubspot.

Read More

Video Marketing Statistics for 2020  [Infographic]

28 November 2019 | by Vourneen Taylor

1 min

Video marketing will continue to be a top performer in 2020, helping to drive more engagement and brand recall  than any other content format on social media. It is a key component of a holistic Inbound approach to your marketing. Video can help support not only awareness but also consideration and decision making campaigns as well.  Quality of course plays a key factor here and you need to ensure that you are producing top notch video content in order to succeed. 

Read More

Dharmesh Shah's Inbound 2019 Keynote summary

10 September 2019 | by Alex Mampieri

4 min

The yearly marketing spectacle that is Hubspot's Inbound19 conference has just concluded. Every year there are keynotes by Hubspot founders Dharmesh Shah and Brian Halligan as well as many interesting product announcements and inspiring sessions by other business leaders and inspirational speakers. We always watch as many of these speeches as possible because they are full of interesting information and insights into the current and future business and marketing landscapes. Luckily Hubspot kindly records and uploads at least the keynotes to their youtube channel so they are easy to check out, even if you can't make it to the event.  I tend to summarise these talks while watching them to ensure I get the full message. Since it't a lot easier to read a 3 minute summary than to watch a 50 minute video I decided to publish these summaries for those of you who want to recap what they saw or simply don't have time to watch the full videos. 

Read More

Marketing (growth) strategy part 1: Methodologies and common concepts

25 July 2019 | by Alex Mampieri

9 min

Why it's good to be aware about methodologies and concepts?

It can be very hard for me to keep a clear grasp of how all the different Methodologies, concepts, tasks and buzzwords relate to each other and where to focus my attention. This a big problem for me as it affects the balance of my marketing and also service delivery related activities.  At times, I get a sort of vertigo and get very confused about where I should focus my attention. 

If I loose sight of our goals and principles I am likely to fail in the long term. If I focus too much on the long term and miss out on the daily activities that keep our marketing machine running, I fail immediately . To ensure I find a balance between these two ways of thinking and working I have to be able to see the bigger picture. The framework  that I can place all these principles,  tasks etc. into so that I can actually use them to reach our goals.

At About Inbound, we focus heavily on knowledge and communication. Our clients depend on us to give them clarity, quality and peace of mind, so in short, if I am not clear about what I am doing or about how to apply the concepts we sell, I am kind off.. well... useless. 

To combat these moments of marketing research "vertigo" I often try to order my learning on paper or chat it through with Vourneen who is About Inbound's founder and ultimate super expert. This ordering of thoughts helps me make sense of it all and has over time allowed me to quickly grasp new concepts and approaches because I can visualize where they "sit" in the jungle that is modern growth marketing. I also noticed that many of our clients run into similar issues. They know many of the buzzwords and definitions but can't quite connect them together, or they are unable to apply them because they are too snowed under in their day-to-day tasks..

To help define some of the workings of a modern Growth strategy I decided to create a series of posts around it. I hope they can help you in your quest to keep your marketing growth stars aligned and making them work for you.

Read More

What should I do before planning an inbound marketing workshop?

23 October 2018 | by Alex Mampieri

7 min

So, you are thinking about running an inbound marketing workshop. This means that you likely feel that your team is not getting the most out of your Inbound tools and processes. There might be several challenges to address. If you find a good training and strategy consultant, they should be able to help you define your need further and find the training solution that is the best fit for your business. At About Inbound, we always ask you to consider a number of questions (listed below) to help you flesh out your training and consulting needs. This will make sure you end up with the best advise so you can get the most value out of your investment of time and resources. In the interest of transparency and to help you define your need whomever you may choose, we listed out some of our qualification steps for your benefit. We address these during our free scoping consultancy calls. Read on to get started!

Read More

What will Hubspots video marketing tools do for you?

3 October 2018 | by Alex Mampieri

11 min

Hubspot announced some exciting new native video functionality across its marketing, sales and service hub tools recently. The announcement got us very excited at About Inbound, so we spent some time to see what the new video features do and how they can be utilised. The three main new capabilities in Hubspots' new video arsenal are interactivity, tracking and the ability for sales and service  to record and send videos to your customers using Hubspot native tools. We spent a few afternoons of reading, configuring and testing the new video marketing tools,  and this is what we found. 

Read More

How to get started with the Hubspot Service Hub?

25 September 2018 | by Vourneen Taylor

7 min

The Service Hub is Hubspot's new Customer Service Software that helps your organisation focus on creating a better customer experience. In today's world, customers have shorter attention spans and higher expectations. They want more control over the process and often opt for a of a self-service solution. Wanting to do things in their own way and in their own time. 

Read More

#INBOUND18 - Travel and preperation guide for international attendees

20 June 2018 | by Alex Mampieri

5 min

Disclaimer: Just to let you know, both I and About Inbound have no affiliation to the INBOUND event. This is an independent guide with helpful information based on our experiences  and is meant for those travelling to INBOUND this year. Particularly first timers that are travelling internationally.  If you have any feedback or comments, we'd love to hear them. For official information visit inbound.com

We're well into summer and many of our clients are starting to plan their trips to  Inbound 2018., the annual event that is held from the 4th until the 7th of September. This is the time of year that the questions about planning and preparation for Inbound crop up again. To make life as easy as possible for everyone, we decided to write down some of the most asked travel and preparation tips for the Inbound conference in 2018 for easy reference.

Read More

Hubspot tool sneak peak: Drag and drop editor for email coming soon!

15 June 2018 | by Alex Mampieri

1 min

Have you gotten stuck or felt restricted by Hubspot's email layout editing features? We know we have wished it to be more intuitive. We often see clients getting confused during the process of creating their email layouts using Hubspot. We recently spotted a very exciting feature in one Hubspot portal that might make these struggles a thing of the past!

Read More

Can VR meetings replace corporate travel for global meet-ups and training?

8 June 2018 | by Alex Mampieri

6 min

The current options for group training and collaboration for remote teams/audiences can be divided in 2 distinct approaches. You can fly your team to a central location for one or more days to collaborate and learn the skills needed or, set a date and time and use one of the many remote meeting tools with video, audio and screen sharing for self paced training and collaboration. The second approach needs far less investment but often results in less engagement. We recently found out that there will soon be a third option that could provide a better balance between these time/cost and results trade offs. You will soon be able to get your audience into a virtual room using your existing devices and VR. 

Read More