Is your CRM a patchwork of disconnected tools across time zones? Have you heard HubSpot can fix the mess but feel unsure where to start or how much it’ll cost?
Starting March 17, 2025, **HubSpot Insights** will no longer automatically enrich company records for free. HubSpot is transitioning to Breeze Intelligence to address some of the shortcomings of Insights, such as outdated or incomplete data. Breeze’s AI-driven model aims to ensure accuracy and deeper insights by analyzing larger datasets and providing timely updates tailored to user needs. This shift addresses some of the limitations of HubSpot Insights and introduces a credit-based model, ensuring that users only pay for the enrichment they need while benefiting from enhanced AI-driven insights.
In this post, we’ll break down what this change means for your workflows, explore how HubSpot Breeze compares to other data enrichment solutions like ZoomInfo, and provide practical steps to help you make a smooth transition.
In today’s fast-paced business environment, executives and marketing leaders are always looking for ways to strengthen their digital content strategy. Incorporating narration into your HubSpot blog posts offers a practical method to expand reach, improve accessibility, and accommodate a variety of content consumption habits. Whether you opt for AI-powered narration or produce audio in-house, knowing how to integrate narration effectively can support broader marketing objectives. In this guide, we’ll explore the key steps to setting up narration within HubSpot, discuss best practices for adapting your scripts, and examine various options—such as third-party tools or video integration—for improved tracking and engagement.
HubSpot's transition to a seat-based pricing model, effective March 5, 2024, introduced a new structure where costs are directly tied to the number of user seats. When this model was introduced, HubSpot's announcement included the following text about what would happen to pricing for existing customers:
I'm not sure about you, but many of my clients are saying it's difficult to keep up with the hundreds of Hubspot updates that have been announced over the last few weeks and also at Inbound 2024 this year.
As a senior marketing and marketing operations professional, I've navigated the complex landscape of data-driven campaigns and analytical reviews. In the ever-evolving world of digital marketing, staying ahead of the curve is essential. Recently, I completed a project that has significantly improved my approach to tasks. Let me share my story with you.
Small and medium-sized enterprises (SMEs) sometimes struggle to keep up with the many moving parts of customer relationship management, such as maintaining a client database, developing marketing strategies, and handling customer service inquiries.
Growing a company, increasing marketing efforts, and improving the customer experience are all things that might be challenging. HubSpot is a robust platform that can meet the majority of your marketing and sales requirements. Since there are numerous methods to customize your HubSpot portal to the specific demands of your organization, automating routine, time-consuming procedures are becoming increasingly important.
Every good quest starts with a strong desire or need. My partner who is a consultant had a great wish to purchase software to backup his client's Google workspace environment. It was an unnecessarily inefficient, tiresome, and expensive process for both parties. (I would love to hear your thoughts on how you would optimize the below customer journey. As it was not a terribly bad experience but just a complete waste of everyone's time and resources. ) I have documented below the entire process step-by-step. It is a great exercise for any organization to reflect on the journey a customer goes through and how the experience ways up. I would recommend if possible someone to do a ' mystery shop' on your behalf. It's amazing what insights you can get from reviewing a sales process.
Recently, I conducted some research on the demo experience for one of my clients. They were looking for a "mystery shop" for their demo process from a marketing point of view. So I thought it would be interesting to do this with a number of other Saas organizations to see what the market is like and how the competition stacked up. I chose some well-known Saas brands including, Salesforce, PandaDoc & Hubspot. You can also find a list of other popular CRM tools here for more examples, many of which have demo flows."
The results were very surprising. In the end, none of them provided, in my opinion, a world-class customer experience, however, I got a lot ideas and insights from the process so I thought I would share my learnings with you here on the blog.
