Strategy

Prepare for the GDPR as a marketer: opt-ins and storing data

6 December 2017 | by Nikita Smits-Jørgensen

4 min


GDPR seems like and is a huge task to tackle. As inbound marketers, we can argue that it’s actually not all bad news as it reinforces that you should only market to people who are interested in hearing from you.

Of course, we can’t simplify it to just that statement but much of privacy law in Europe actually comes down to balancing your legitimate interest and the privacy rights and freedoms of your data subjects, or the people in your database. Funnily enough though, after following the basic rules set out in the regulation, you can come up with an answer to many cases by asking yourself ‘Does it feel right?’.

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The 5 keys to streamlining your inbound marketing goals in 2018

12 January 2014 | by Vourneen Taylor

3 min

This is the time of year when annual marketing plans are put in place, your inbound marketing goals are defined, and timelines are structured. 

As a marketer your focus can be spread accross many different areas. Your manager wants you to produce more ROI metrics on your monthly report, your monthly email newsletter is due and you havn't got sign off yet, you need to produce content for your blog and the social channels need updating.

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