We regularly get questions from our clients about web development, website migrations and website redesigns. It is a very important - and often very scary part of their marketing activities. The main cause of all the fear around these projects are:
- They tend to cost a lot of resources
- They take a lot of time to complete
- It is hard to get a good result that works for everyone
It is often difficult to understand where to start when you are a faced with a web design or redesign project. There are many different approaches that you can use and a huge amount of options, possibilities and the complexities that arise when you think about redesigning and implementing your business website. It is tricky to translate design choices that make good marketing sense to the right technical implementations. We often get questions about how to use Growth Driven Design to drive better value, so we decided to write a bit of an introduction to explain what Growth Driven Design is and how it compares to traditional web design methods.
What Is Growth Driven Design, and What Can I Use It For?
Traditional web design projects are typically time-consuming, costly, and are often delivered long after the estimated deadlines. With a conventional design strategy, the website will typically receive major updates after at least one to two years. These methods are clearly outdated since the business will not fully maximize the lead generation and performance of their website.
Growth driven design is a web design methodology that was developed to make the process of redesigning a website more clear, more affordable and to drive a higher quality result. It's been gaining popularity over the years and fits well with other modern digital marketing principles such as Inbound Marketing.