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Demystifying Account Based Marketing

[fa icon="calendar'] 21 November 2017 / by Vourneen Taylor posted in Inbound marketing

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There is a big buzz around ABM or Account based marketing at the moment. Lots of clients are asking about best practices, how to implement or transition to ABM. I thought maybe there was something I was missing. Had I overlooked a transformative new marketing strategy? Then I got slightly paranoid and starting asking others about it, but they came back with what I already knew. Then I thought I would do some extra research. There was so much interest, there must be something to it, right?

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My 3 key learnings from Inbound 17

[fa icon="calendar'] 16 October 2017 / by Colum Lowry posted in Inbound marketing, INBOUND17

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To be honest, even as a HubSpot employee I did not know what to really expect as I boarded the plane to Boston on the last week in September. I knew this was an event that would have a lot of cool tech companies and celebrity speakers present but the scale of the event is something that I don't think I could of even prepared for.

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#INBOUND17 survival guide for international attendees

[fa icon="calendar'] 11 September 2017 / by Vourneen Taylor posted in INBOUND17

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The first time I attended Inbound, Hubspot sent me to help with some workshops and onsite trainings. The whole event went by in a flash. I was running from meeting to meeting catching up with colleagues and clients both day and night.

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Your ultimate guide to Inbound marketing training, blogs, books, tools & more

[fa icon="calendar'] 11 August 2017 / by Vourneen Taylor posted in Training, Inbound marketing

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One of the hardest parts of working in marketing is keeping your skills up to date. I have made this slightly easier for you by listing several recomended learning resources in this post. This is reflected in the latest State of Inbound Report where 19% said training was the company's top challenge. Most of us spend time implementing, planning and executing campaigns. Leaving little room to brush up or expand your skill set. However, this is a dangerous tactic if you want to grow your career and become a successful T Shaped marketer (see Buffer's or Moz's diagram below).

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Where to start with inbound marketing?

[fa icon="calendar'] 3 August 2017 / by Vourneen Taylor posted in Inbound Marketing Workshops, Inbound marketing

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Inbound is an increasingly popular approach that organisations are using to attract customers. For some on the outside looking in, it can be difficult to know where to start with Inbound marketing. Content offers, blogging, personas, social, email? The list goes on.  You might have seen companies being successful with Inbound but you often don't see the whole journey from the begining. Success doesn't magically happen with Inbound. You need substantial effort, the right tools, resources and process in place to really be sucessful.

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How to train your entire global team on Hubspot in 2 days

[fa icon="calendar'] 27 April 2017 / by Vourneen Taylor posted in Training

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[fa icon=book"] 6 minute read

 

I delivered a workshop in Sweden recently where the team were spread across multiple time zones, in different continents, operating in different languages and markets. The company had found themselves with a whole new marketing team due to exponential growth. The challenge was to get all the new hires trained up and the entire global team working cohesively and productively.

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Why is it so difficult to explain what you do?

[fa icon="calendar'] 24 March 2017 / by Vourneen Taylor posted in Positioning

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This week I have had several calls with clients and prospective clients. In preparation for those calls I generally do some online research. I take a look at their site, social media, blog etc. A lot of the time, I cannot tell what their business is actually about until I speak with them. Often this still dosn't help me. Why? As they still can't clearly explain what they offer and to whom. I'm not perfect, I find this difficult also. 

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CREATING A CUSTOMER JOURNEY MAP AT MY FIRST WORKSHOP IN SWITZERLAND

[fa icon="calendar'] 16 February 2017 / by Vourneen Taylor posted in Inbound Marketing Workshops

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It's been less than 2 weeks since I left Hubspot. The last 13 days have been joyful, tearful, exilerating, thrilling and terrifying. Sometimes all at once. 

In that timeframe, I have also set up my business, my own business bank account, my logo, secured my first clients and delivered my first 2 day onsite. It's funny, I have delivered dozens and dozens of onsite workshops in the last few years. I have trained upto 160 people in the last year alone. However, this workshop felt very different and special. It was my own business that I was representing this time.

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Why Workshops Work: Your guide to running an Inbound marketing workshop

[fa icon="calendar'] 8 August 2016 / by Vourneen Taylor posted in Inbound Marketing Workshops

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I ran my very first Inbound Marketing training workshop in Dublin for a group of 10 individuals from a multinational organisation. Only a few people in the room had any previous marketing knowledge. Most didn’t understand what Inbound Marketing was and how it could impact their day-to-day or their organisations goals. By the end of the day there was a clear transformation. They were excited by the possibilities, understood how to use Hubspot tools to build Inbound Marketing Campaigns and had clear next steps in place.  

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Guest posting the good, the bad & the ugly

[fa icon="calendar'] 2 February 2014 / by Vourneen Taylor

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On the 20th January Matt Cutts who works for Google as head of the web spam team at Google made an annoucement on his blog to stop guest posting as a link building strategy. 
The below slideshow captures some of the reactions and comments from some industry professionals. 
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