Blog

Nikita Smits-Jørgensen

Nikita Smits-Jørgensen is a co-founder of inbound marketing and GDPR consultancy BusinessBrew. While being ISO certified in privacy regulations for sales and marketing (GDPR / PECR) she aims to work with marketers in plain English to get GDPR-ready. Nikita met fellow BusinessBrew founder Evelyn Wolf during their tenure at inbound marketing powerhouse HubSpot where they assisted businesses of all sizes and industries as well as marketing agencies in building their lead to customer generation funnels. BusinessBrew is geared to help companies make the most out of their inbound marketing and privacy efforts in the most time and cost-efficient manner through workshops, training and the delivery of strategic playbooks.
Find me on:

Recent Posts

Prepare for the GDPR as a marketer: opt-ins and storing data

6 December 2017 | by Nikita Smits-Jørgensen

4 min


GDPR seems like and is a huge task to tackle. As inbound marketers, we can argue that it’s actually not all bad news as it reinforces that you should only market to people who are interested in hearing from you.

Of course, we can’t simplify it to just that statement but much of privacy law in Europe actually comes down to balancing your legitimate interest and the privacy rights and freedoms of your data subjects, or the people in your database. Funnily enough though, after following the basic rules set out in the regulation, you can come up with an answer to many cases by asking yourself ‘Does it feel right?’.

Read More