Workshops

How do you make your online meetings, training or events work best for all your attendees?

It is very important to ask yourself this question before diving in and selecting this tools. If you don't give this enough consideration before you make the switch to online meetings, prepare that webcast or create that online training, you might find it very hard to satisfy your attendees and reach your goals. It could mean the difference between a temporary experiment where your efforts are only appreciated because there are no other in person alternatives and then quickly abandoned when it becomes possible to replace all of the technology by in person meetings and the chance to really embrace the possibilities that all the technologies we have access to bring and move you and your organisation forward.

I am not advocating that we should replace all our personal interactions with online events and training when you don't have to but merely to combine these ways of connecting so that you can create a diverse and comfortable set of channels to connect with people in many situations and make the best use of everyone's valuable time. 

This is part 2 of a 3 part series where we try to ask and answer the higher level questions  about how approach meetings, training and webinars using online tools.  In part 1 we had a look at what the major features of connecting online are and what there benefits are. In this part we will look into how to optimise these advantages so they enable you to be as successful as possible from the start. 

Now that the world is moving largely online as a temporary replacement for in person contact during the Covid19 pandemic, there are questions popping up about how to adopt the tools needed and how to use this way of connecting effectively. I noticed that there is a large amount of practical content being written about how to use online tools at the moment but its harder to find information about what makes an effective strategy is to conduct high quality meetings or training online. Information on how to minimise the disadvantages of online training and meetings versus in person  meetings is also a lot harder to come by. In this  3 part series about online meetings, training's and events, I will try to address some of these deeper questions. We'll start with the defining the key features and look at their advantages in this post. In the second post we will look at how you can make the best use out of the advantages so you can get the maximum value possible out of moving  your events online and in the final post I will discuss some of the disadvantages and how to deal with them

How do you educate your team to drive growth marketing success?

In the last post about Centralised vs Decentralised marketing stacks, I ended with a series of questions to ask yourself about which type of marketing stack might be best for you and if it is worth considering to make changes to your marketing growth stack. But regardless of what stack you choose, one of the most important things is that the people in your organisation are aware of why they use the processes and tools, what they are trying to achieve by their actions and how it will impact them.

You can have the right intention, the right goals, the right tools and even the right procedures, but if the people using them don't understand the context and reasons for doing what they do, most of your efforts will end up wasted. This often leads to frustrations, lack of productivity and/or a lot of hard work that ends up not driving any results. Educating your team through different forms of learning is your only way to address this. In the following paragraph, we will have a look at how identify your training needs and create appropriate workshops to address them.