Account Based Marketing

How to do Account Based Marketing (ABM) in Hubspot in 2020

3 June 2020 | by Alex Mampieri

9 min

If you are a Marketing Hub Professional/Enterprise or Sales Hub Professional/Enterprise user, your Account Based marketing tactics in Hubspot just got a whole lot easier. Hubspot launched a set of ABM features that will allow you to get started with targeting your best fit companies and create a ABM strategy with just out of the box tools. In this post we will have a quick look at what an ABM strategy is, what Hubspot has changed to make it easier to implement and how you could go about implementing it.

Read More

Demystifying Account Based Marketing

21 November 2017 | by Vourneen Taylor

6 min

 

There is a big buzz around ABM or Account based marketing at the moment. Lots of clients are asking about best practices, how to implement or transition to ABM. I thought maybe there was something I was missing. Had I overlooked a transformative new marketing strategy? Then I got slightly paranoid and starting asking others about it, but they came back with what I already knew. Then I thought I would do some extra research. There was so much interest, there must be something to it, right?

Read More