Hubspot announced some exciting new native video functionality across its marketing, sales and service hub tools recently. The announcement got us very excited at About Inbound, so we spent some time to see what the new video features do and how they can be utilised. The three main new capabilities in Hubspots' new video arsenal are interactivity, tracking and the ability for sales and service to record and send videos to your customers using Hubspot native tools. We spent a few afternoons of reading, configuring and testing the new video marketing tools, and this is what we found.
The current options for group training and collaboration for remote teams/audiences can be divided in 2 distinct approaches. You can fly your team to a central location for one or more days to collaborate and learn the skills needed or, set a date and time and use one of the many remote meeting tools with video, audio and screen sharing for self paced training and collaboration. The second approach needs far less investment but often results in less engagement. We recently found out that there will soon be a third option that could provide a better balance between these time/cost and results trade offs. You will soon be able to get your audience into a virtual room using your existing devices and VR.
The startup world is so dynamic and different from the world of Enterprise, that it can be extremely difficult to anchor your growth with the appropriate processes. Bringing in quality leads and converting them into customers is always a top priority in business but any startup growth model is by definition very dynamic. This makes it extra difficult to build the right inbound sales team and put in place the right sales processes to support the rapid growth and flexibility needed for your startup to be successful.
You are possibly wondering what linear algebra has to do with social media. Let me explain. I listened to Dharmesh Shah introduce the concept of what he called “vector alignment” while attending the Inbound17 event. He came up with this idea based on a conversation he had previously with Elon Musk. This concept is very simple yet most organisations find it difficult to implement or worse overlook it completely as a priority.
GDPR seems like and is a huge task to tackle. As inbound marketers, we can argue that it’s actually not all bad news as it reinforces that you should only market to people who are interested in hearing from you.
Of course, we can’t simplify it to just that statement but much of privacy law in Europe actually comes down to balancing your legitimate interest and the privacy rights and freedoms of your data subjects, or the people in your database. Funnily enough though, after following the basic rules set out in the regulation, you can come up with an answer to many cases by asking yourself ‘Does it feel right?’.
This is the time of year when annual marketing plans are put in place, your inbound marketing goals are defined, and timelines are structured.
As a marketer your focus can be spread accross many different areas. Your manager wants you to produce more ROI metrics on your monthly report, your monthly email newsletter is due and you havn't got sign off yet, you need to produce content for your blog and the social channels need updating.