Guest posting the good, the bad & the ugly

February 14, 2018 | by Vourneen Taylor

On the 20th January Matt Cutts who works for Google as head of the web spam team at Google made an annoucement on his blog to stop guest posting as a link building strategy. 
The below slideshow captures some of the reactions and comments from some industry professionals. 

THE GOOD

- Guest posting is not actually dead you just shouldn't be spammy about it
- Make sure you are posting to an audience that is relevant and producing quality content

THE BAD

- It can take a lot of effort to produce quality content and to find opportunities.
- You will have to use more caution when someone offers to write a post for you as Matt Cutts outlines below in his follow on post. 

"I just want to highlight that a bunch of low-quality or spam sites have latched on to “guest blogging” as their link-building strategy, and we see a lot more spammy attempts to do guest blogging. Because of that, I’d recommend skepticism (or at least caution) when someone reaches out and offers you a guest blog article." - Matt Cutts

THE UGLY

- Those pesky spammy unsolicited emails offering with 'professional' writers wanting to contribute to your blog. This is just ... ugly. 
[Source : Ipullrank ]

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Written by Vourneen Taylor

Vourneen Taylor

Vourneen Taylor delivers Inbound Strategy Workshops and in-person Hubspot training for fast growing teams in international SaaS businesses. She has 15 years experience in marketing and has onboarded over 350 Hubspot customers. At last count, she has traveled to over 125 destinations in 27 countries and has lived in London, Prague, Amsterdam, and Melbourne, as well as, her home town of Dublin. Outside of work, she enjoys sampling craft beer, good coffee, and planning the next adventure.