- Guest posting is not actually dead you just shouldn't be spammy about it
- Make sure you are posting to an audience that is relevant and producing quality content
- It can take a lot of effort to produce quality content and to find opportunities.
- You will have to use more caution when someone offers to write a post for you as Matt Cutts outlines below in his follow on post.
"I just want to highlight that a bunch of low-quality or spam sites have latched on to “guest blogging” as their link-building strategy, and we see a lot more spammy attempts to do guest blogging. Because of that, I’d recommend skepticism (or at least caution) when someone reaches out and offers you a guest blog article." - Matt Cutts